Make this about health

We can have different kinds of conversations if we talk about improving children’s health first.

This issue frame avoids activating blame and judgement of individual parents.


With a story about the potential to create and improve health – rather than just tackle poor health – we activate and inspire support for solutions.

Not like this:

We need to tackle rising childhood obesity by decreasing the consumption of unhealthy foods and increasing children’s physical activity.

Like this:

We all need to improve the health of our children by making sure that every child can get affordable, healthy food and has opportunities to explore and play.

Here’s what this could look like in practice:

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