Why we need it

People often make assumptions that make it harder to understand how childhood obesity happens, and how it can be ended.


  • Self-makingness: the idea that childhood obesity happens because parents make bad decisions and lack willpower – and is a sign of personal failure

  • Othering: the belief that childhood obesity happens to other people, in other places

  • Education as the only answer: people think that parents and teenagers need to be educated to make better health choices

  • Fatalism: obesity is seen as a crisis of modern life and an impending threat to our NHS

Here’s what the British public thinks about childhood obesity:

Read more about our research methodology and findings here

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