Social media

Incorporate the framing recommendations into social media strategies and across channels. We can also use default public thinking to inform audience personas.

Here’s what this could look like in practice:

Instagram
Harness existing conventions on instagram with framed images, stories and inspiring quotes:

Twitter
Drive site visits and tap into existing conversations:

Facebook
Share thematic stories that tie into policy and programme needs:

Google Ads
Drive site visits for specific landing pages:

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