Guidances for schools and families

  • Normalise the support, not the struggle. Put solutions centre-stage
  • Extend the rivers metaphor to talk about solutions and support – like lifeboats, rafts, floodgates
  • Avoid language that triggers judgement and individual blame – like lifestyles, ‘better decisions,’ and ‘better choices’
  • Avoid language that implies education or willpower is the only solution to poor health.

Before:

Modern life makes it hard to stay healthy. Our ‘Active Lives’ programme helps busy parents prioritise staying active to fight childhood obesity. Amy joined this programme in 2019: “‘Active Lives’ helped me make the right decisions for me and my family. I’ve made small changes to our lives that have made a big difference.”

After:

Every child deserves the opportunity to be healthy, no matter where they live. Our ‘Active Neighbourhoods’ programme breaks down barriers to health for families – and works to improve every child’s health. Amy joined this programme in 2019: “‘Active Neighbourhoods’ has given us more opportunities to be healthy – like weekly park runs, supervised outdoor play for the kids, and safer bike routes. These small changes to our environment have made a big difference.”

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