Pitching programmes and initiatives

  • Use the rivers metaphor to show how different initiatives can play a part without presenting them as the solution
  • Avoid reinforcing the harmful beliefs that people hold about childhood obesity.

Before:

It can be so hard for busy parents to make healthy choices for their families. Parent support programmes are bringing down childhood obesity rates by helping parents to set boundaries for their children and say no to sweets and junk food.

After:

Parents often feel like they are swimming against a powerful flood of unhealthy food. Programmes that support families can work as a lifeboat and help improve children’s health. But we need to address the causes of the flood and work upstream to keep all children healthy.

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