Targeted policy asks

  • Focus on what all children need to be healthier; and what some places and contexts are failing to provide
  • Avoid focusing on the characteristics of individuals or aspects that could be seen as individual failings.

Before:

Kids in Hackney are more than twice as likely to have obesity as kids in Maidenhead. High levels of consumption for high-sugar, high-fat food combines with some of the lowest levels of physical activity in the UK. Our politicians can put this right by…

After:

The place that you’re born in shouldn’t hold you back. But kids in Hackney are more than twice as likely to have obesity as kids in Maidenhead. It’s harder for them to access the opportunities all kids need to be healthy – an unfairness our politicians can put right by….

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